User-Friendly as the Main Pillar of Success Mobile Legends Game in Indonesia
Keywords:
moba , mobile legends, user-friendly, UI, gamesAbstract
Mobile Legends has become an extraordinary phenomenon in Indonesia, with an increasing number of users. As of June 2023, the game has been downloaded more than 500 million times. However, there has been little research conducted to understand the factors influencing the success of this game from a user-friendly perspective. This research aims to explore the role of user-friendly aspects in the success of Mobile Legends in Indonesia. The study adopts a descriptive qualitative method. The data presented in this paper are sourced from previous research and relevant journals. The research findings indicate that user-friendliness plays a significant role in the success of Mobile Legends in Indonesia. Users consider a simple user interface (UI), intuitive navigation, and ease of understanding the game for new players as key factors that keep them engaged and able to enjoy the game. This research has important implications for game developers as a whole. Understanding user needs and implementing user-friendly elements in UI design and other aspects of the game are key to enhancing the game's appeal in Indonesia.
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Copyright (c) 2024 Muhammad Aldiyansyah Rizqi, Muhamad Riyan Maulana (Author)
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